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Top 15 Best Amazon PPC Software Review 2025

Amazon’s marketplace is highly competitive, making effective advertising crucial for sellers who want to stand out. Amazon PPC (Pay-Per-Click) advertising can significantly enhance visibility, drive traffic, and ultimately boost sales. However, managing these PPC campaigns can be quite complex and time-consuming. This is where Amazon’s PPC software comes in.

These tools help streamline and automate campaign management, offering sellers key insights, optimizations, and performance tracking. Investing in the right PPC software is essential if you’re an Amazon seller looking to improve your advertising strategies.

In this blog, we will review the top 15 PPC software for Amazon in 2025, each designed to help you optimize your campaigns and maximize your return on investment (ROI). Whether you’re a seasoned seller or a newcomer to Amazon’s advertising ecosystem, there’s a solution here for you.

What is Amazon PPC Software?

Amazon PPC software empowers sellers to go beyond basic campaign management within Seller Central. These AI-powered tools automate tasks, optimize bids, and provide valuable insights to maximize advertising ROI.

Key Features to Consider

  • Robust Keyword Research: Discover relevant keywords and efficiently add them to campaigns.
  • Budget Control: Manage and allocate budgets effectively across campaigns.
  • Multi-Marketplace Support: Run campaigns across multiple Amazon marketplaces.
  • Comprehensive Analytics: Gain deep insights into campaign performance with detailed reports.
  • Automated Bidding: Optimize bids in real-time for better results.
  • Free Trial & Support: Evaluate tools risk-free and receive expert assistance.

Benefits of Using Amazon PPC Software

  • Enhanced Performance: AI and automation drive superior results compared to manual efforts.
  • Budget Efficiency: Optimize budget allocation for maximum impact.
  • Improved Profitability: Reduce ACOS (advertising cost of sale) and increase ROI.
  • Time & Cost Savings: Automate tasks like campaign creation and keyword optimization.

Amazon PPC software is a powerful tool that helps sellers streamline their advertising efforts, improve campaign efficiency, and ultimately increase sales on Amazon

15 Best Amazon PPC Software

Given below are some of the best PPC tools that help in optimizing your Amazon ad campaigns and promoting your brand:

1.SellerMate.ai

SellerMate.ai is an advanced Amazon PPC automation tool that uses artificial intelligence to enhance campaigns for the best ROI. Its user-friendly interface and robust features assist sellers in simplifying their PPC strategies by automating bid adjustments, keyword targeting, and overall campaign optimization. The platform provides AI-driven insights through its Business Reports feature, enabling users to make informed decisions and boost the effectiveness of their advertising budgets. Whether you’re running a small business or managing a large enterprise, SellerMate.ai makes it easy to scale your Amazon PPC campaigns.

Key Features:

  • AI-Powered Campaign Optimization
  • Automated Bid Adjustments
  • Keyword Targeting and Research
  • Real-Time Performance Analytics
  • Budget Management and Reporting

2.Helium 10

Helium 10 is one of the most powerful and widely used PPC tools for Amazon sellers. It offers a comprehensive suite of tools that go beyond PPC management. With its Adtomic feature, Helium 10 allows you to automate and optimize your Amazon PPC campaigns. Adtomic helps you identify high-performing keywords, automatically adjust bids, and even generate automated reports to keep track of your ad spend and ROI.

Key Features:

  • PPC Automation
  • Keyword Research Tools
  • Advanced Analytics and Reporting
  • Bid Management
  • A/B Testing

3.Sellics

Sellics is a dual-purpose tool for both Amazon PPC management and overall Amazon business optimization. Its PPC Manager is tailored to improve your ad campaigns by providing detailed keyword suggestions, adjusting bids, and optimizing ad spend. Sellics also has a Competitor Monitoring feature to track your rivals’ performance and help you stay ahead.

Key Features:

  • PPC Optimization
  • Competitor Tracking
  • ROI Calculations
  • Keyword Research Tools
  • A/B Testing

4.Jungle Scout

Jungle Scout has long been a favorite among Amazon sellers for product research, but its PPC Manager tool is a hidden gem. It helps users manage their PPC campaigns with ease, offering features like bid automation, keyword tracking, and performance reporting. Jungle Scout focuses on simplifying the PPC process while ensuring profitability.

Key Features:

  • Bid Automation
  • Keyword Tracking
  • Budget Management
  • Detailed Reports
  • Simple User Interface

5.Zon.Tools

Zon.Tools is a robust PPC management software designed specifically for Amazon sellers. It provides automatic bid adjustments, campaign performance analysis, and keyword suggestions. Its PPC Optimization Engine ensures that your campaigns are consistently optimized for the best results, and it integrates seamlessly with Amazon’s advertising API.

Key Features:

  • Automatic Bid Adjustments
  • PPC Performance Analysis
  • Campaign Optimization
  • Keyword Suggestions
  • Reporting Tools

6.PPC Entourage

PPC Entourage simplifies Amazon PPC management with its user-friendly interface. It offers features like Keyword Rank Tracking, bid management, and competitor analysis. PPC Entourage helps users scale their PPC campaigns while maintaining profitability, making it a solid choice for sellers of all experience levels.

Key Features:

  • Keyword Rank Tracking
  • Automated Bid Management
  • Competitor Analysis
  • Ad Copy Optimization
  • Reporting Tools

7.BidX

BidX is a highly specialized Amazon PPC tool that focuses on bid optimization. It’s designed to help sellers get the most out of their advertising budgets by automating bid adjustments. The software’s algorithms automatically increase or decrease bids based on performance data, ensuring that you never overspend.

Key Features:

  • Automatic Bid Adjustments
  • Advanced Bid Management Algorithms
  • Detailed Analytics
  • Campaign Performance Reporting
  • Multi-Account Management

8.Teikametrics

Teikametrics is another powerful software that automates and optimizes Amazon PPC campaigns. It uses AI to manage bids, perform keyword research, and provide detailed reports. Its Fuel platform is ideal for large-scale sellers and agencies, offering scalability alongside robust insights.

Key Features:

  • AI-Driven Bid Management
  • Keyword Research and Optimization
  • Detailed Performance Reports
  • Scalable for Agencies
  • Bid Automation

9.Kenshoo

Kenshoo is a well-established name in digital advertising. Its Kenshoo Amazon solution is customized for large-scale Amazon sellers. The platform provides advanced bid management, keyword optimization, and competitor analysis. It is designed for sellers who need powerful tools for high-volume advertising campaigns.

Key Features:

  • Advanced Bid Management
  • Keyword Optimization
  • Competitor Analysis
  • Detailed Reporting
  • Scalable for Large Businesses

   10.Sellozo

Sellozo is an Amazon PPC automation tool that helps users run smarter campaigns with minimal manual effort. It automatically adjusts bids, offers keyword suggestions, and provides detailed performance reports. Sellozo also has an A/B Testing feature to help you determine which ad strategies work best.

Key Features:

  • Automated Bid Adjustments
  • Keyword Suggestions
  • A/B Testing
  • ROI Optimization
  • Performance Reporting

   11.Amazon Campaign Manager (Amazon Native)

If you prefer to stick with Amazon’s native tools, the Amazon Campaign Manager is your go-to solution. While it lacks some of the advanced features of third-party software, it’s still an effective way to manage your campaigns. You can run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns directly through the platform.

Key Features:

  • Direct Integration with Amazon
  • Sponsored Products Management
  • Sponsored Brands and Sponsored Display Ads
  • Basic Performance Reporting
  • No Third-Party Integration

    12.AdBadger

AdBadger is designed to provide Amazon sellers with everything they need to optimize their PPC campaigns. From automatic bid adjustments to in-depth keyword research, AdBadger is a complete PPC solution. The tool also offers powerful reporting features to help you make data-driven decisions.

Key Features:

  • Automatic Bid Adjustments
  • Advanced Keyword Research
  • Performance Reporting
  • A/B Testing
  • Detailed Analytics

    13.Sellerscale

Sellerscale offers a more hands-off approach to PPC optimization by automating everything from bid adjustments to keyword research. Its AI-powered automation helps sellers focus on scaling their business while the software handles the intricacies of campaign management.

Key Features:

  • AI-Powered Automation
  • Bid and Budget Management
  • Keyword Research Tools
  • Performance Reports
  • Campaign Insights

    14.Viral Launch

Viral Launch offers a comprehensive suite of tools for Amazon sellers, including a PPC Management feature. This software is known for its powerful keyword research tools, bid optimization features, and detailed analytics that provide insights into every aspect of your campaign’s performance.

Key Features:

  • Keyword Research Tools
  • Bid Optimization
  • Detailed Performance Analytics
  • Campaign Management
  • Competitor Insights

    15.Madgicx

Madgicx combines Amazon PPC with artificial intelligence to help sellers automate and optimize their campaigns. The software’s AI-powered optimization ensures that your bids, budgets, and keywords are always working at their peak potential.

Key Features:

  • AI-Powered Campaign Optimization
  • Bid Management
  • Budget Management
  • Ad Campaign Insights
  • Performance Reporting

Factors Influencing Buyers’ Selection of Amazon PPC Software

Choosing the right PPC software for Amazon is crucial for maximizing your advertising ROI. Several factors should guide your decision-making process.

Your Budget

Start by determining your monthly advertising budget. This will help you narrow down your options to software that aligns with your financial constraints. Carefully evaluate different pricing models, such as monthly subscriptions, pay-per-use plans, or tiered pricing options. To minimize risk, look for free trials or limited free versions that allow you to test the software before making a commitment.

Your Experience Level

Your experience level will significantly influence your software choice. Beginners should prioritize user-friendly software with intuitive interfaces, excellent customer support, and comprehensive tutorials. Intermediate users can explore tools with advanced features while still maintaining ease of use. Experienced sellers and agencies may benefit from powerful software with automation capabilities, in-depth reporting, and customizable dashboards.

Your Campaign Goals

Clearly define your campaign goals. If your primary objective is to increase sales, prioritize software with strong conversion tracking and optimization features. For brand awareness campaigns, focus on tools that excel in targeting and reaching a wider audience. If competitive analysis is crucial, select software that provides in-depth competitor data and insights.

Tips for Maximizing ROI with PPC Software

To maximize your return on investment, conduct thorough keyword research using the software’s tools to identify high-converting keywords with low competition. Ensure your product listings are high-quality and optimized for conversions. Set realistic bids and budgets to avoid overspending and maximize your ROI.

Regularly monitor your campaigns by tracking key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). Experiment with different ad copy, bids, and targeting options through A/B testing to find what works best. Utilize the software’s automation capabilities to save time and improve efficiency. Finally, stay up-to-date with the latest Amazon PPC trends and best practices to continuously refine your strategies.

By carefully considering these factors and implementing these tips, you can effectively utilize Amazon PPC software to drive sales growth and achieve your desired business outcomes.

Conclusion

Selecting the right Amazon PPC software is crucial for the success of your advertising campaigns. Whether you’re just starting out or have years of experience, there’s a PPC tool available for everyone. It can help you fine-tune your ads, minimize unnecessary expenses, and boost your return on investment. With features ranging from automation to comprehensive analytics, the top PPC software for Amazon can elevate your advertising efforts. Choose the one that aligns with your requirements and see your Amazon business thrive.

To learn more about SellerMate and its AI-driven solutions, book a demo now!

What is the point of this section as we have not divided the 15 tools into any categories?

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